One Times Square

For the past few weeks, our studio has split into groups for a class called The Art of Building. The assignment was to find buildings with signage and study their facades. Our group chose the One Times Square Building in New York City. We decided to create two models, one of the original 1905 building, then of the current 2010 building. The building has undergone some drastic changes over the last 100 years in which one could say the building has gotten progressively worse by replacing the beautiful stone work with sleek walls and slapping un-organized advertisements along the facade. At the same time however, one cannot deny the unique atmosphere Times Square gives off by being surrounded in a sea of signage.